Cover for cards for Wildberries and Ozon in Aidentika: instructions + checklists

What to do before creating a card cover

MMany people start creating a product card by generating a beautiful picture. In practice, this is one of the most common mistakes. Even the highest quality neural network will not be able to make a selling cover if you do not understand in advance what the buyer expects, what rules apply on the site and what the original photo should be like. Therefore, before creating a cover for a card, it is worth taking a few minutes to prepare.

Step 1. See what is already working for competitors

DTo get started, open a search for your main queries and save the 10–20 best product cards from your category. Don’t focus on random ads - study exactly those sellers who are consistently at the top of the search results.

DAlternatively, try to look at them through the eyes of an ordinary buyer. Which card covers do you want to open first? What attracts attention: the background, a close-up view of the product, the model, the color scheme, or a neat infographic? Observations like these help us understand much better what really works.

PAfter that, think about your audience. If you are preparing a product card for Wildburys with clothes, it is important for the buyer to see the fit, fabric and how the item looks in real life. For equipment, size and operating principle are more important, and for products, appetizing appearance and composition are more important.


 

KWhen the main expectation of the client becomes clear, formulate for yourself one promise for the future cover. For example: “a warm jacket without extra bulk”, “healthy sweets without sugar” or “a toy that captivates the child for a long time.” This is exactly the idea that the first photograph should convey..

Step 2. Don’t forget about the requirements of Wildberries and Ozon

PBefore creating a product card on marketplaces, be sure to look at the current requirements of the site. Wildberries and Ozon regularly update image recommendations, so it’s better to check them in advance than to redo the finished work later.

> For example, for an Ozon product card today, the vertical 3:4 format is especially important, especially when it comes to clothing or shoes. If you use a square image, part of the photo or infographic may be automatically cropped.

NDon’t forget about technical details: use the recommended resolution, do not exceed the permissible file size and do not add contacts, prices, other people’s logos, watermarks or aggressive calls for purchase to the cover - such images are often rejected by the site.

And be sure to see how the future cover looks on a smartphone. The buyer makes a decision in literally a couple of seconds, so the product should be clearly legible even without magnification, and the colors should match what the person will receive after purchase.

>>> Neurosphere PRO: a new neural network aggregator with a built-in agent for Ozon and Avito, which monitors the algorithms for you. Review here

Step 3: Prepare a high-quality reference photo

DEven if you continue to work in a neural network, the quality of the original photo remains very important. The better the base frame, the more realistic the final card cover will be.

Ctry to shoot the product without unnecessary objects in the frame. It is better to use a calm background that does not distract attention and does not merge with the product itself. Make one main point: either show the product close-up, or shoot the model in a natural use situation - on the street, at a desk or at home. This approach looks much more convincing than staged photographs.

NFor example, this pair of photographs can be a good source for further design of the cover of a product card:

Pthink about the angle not from the photographer’s position, but from the buyer’s position. Show exactly what helps to remove the main doubts: how the clothes fit, how big the item is, what the material looks like, or what the actual size of the product is. For small things, it’s useful to immediately add a reference point of scale - for example, a hand, a phone or laptop nearby, a rattle in a child’s hand. This helps reduce returns due to incorrect expectations.

And one more thing that is often underestimated: good light. It should be soft and uniform, without deep shadows or highlights. All important details - the texture of the fabric, accessories or text on the packaging - should be easy to read in the first image.

Lifehacks that sellers use

• Dtwo light sources (softboxes or constant lamps) + a tripod for a stable shot. This can be organized both during live shooting and set in production if you generate an image in a neural network.

• BAlways shoot a series of products using the same lighting and angles so that the display looks like a single brand.

Create a card cover that catches your eye: 3 steps

Step 1: Add text and infographics correctly

KWhen the basic photo is ready, it’s time to turn it into a selling product card. It is important to remember a simple rule here: the text should help make a purchase decision, and not duplicate the product description. Therefore, leave only 1-3 short abstracts on the main cover: volume, main advantage, equipment, warranty or certificates. It’s better to transfer everything else into additional images and product descriptions.

DTo create a product card, use a large, contrasting font that is easy to read from a smartphone without magnification. You should not write long sentences - usually two to four words per plate are enough. The buyer makes a decision literally in a couple of seconds, so the simpler the message, the better it works.

TText also needs to be placed wisely. Try to use so-called safe zones that will not be subject to automatic framing and will not be covered by system elements of marketplaces - discount icons, buttons and badges. Current diagrams of such zones are regularly published by specialized studios and agencies working with Ozon and Wildberries.

NDo not overload the card cover with unnecessary elements. One bright banner with the main USP like “100% cotton”, “Set -50%” or “For children 3-5 years old” and a small icon is quite enough. The cleaner the card looks, the faster the buyer reads its meaning.

After the main cover, be sure to prepare additional frames according to a simple and understandable scheme:

• nthe first is a pure commodity;

• inthe second is a product in use or showing scale;

• tthird - close-up of an important part (material, seam, interface);

• hfourth - equipment or size chart;

• n5th - additional angle (back, 3/4, etc.).

AndIt is this sequence that helps the buyer quickly resolve most of the questions even before opening the description.

Step 2. Use 2026 trends for Ozon and Wildberries

Ttrends in marketplace design change almost every season, so when creating a product card, you should focus not only on competitors, but also on the current approaches of the marketplaces themselves.

CToday, premium minimalism works best. More and more merchants are moving away from cluttered banners with dozens of captions and toward clean backgrounds, neat shadows, and little text. Such Ozon and Wildberries product cards look more expensive and are easier to perceive in the general search results.

BReal photographs and natural scenes of product use are increasingly replacing sterile 3D renderings. According to the observations of designers and agencies, it is precisely such images that give a higher CTR, because it is easier for the buyer to imagine the product in their life.

NIt is equally important to maintain a consistent style throughout the entire product line. If each product card on Wildburys is designed the same way - with similar angles, processing and color scheme, the brand becomes more noticeable, and buyers quickly begin to recognize your products in the search results.

Experienced designers recommend adhering to two more simple rules:

• withcreate sufficient contrast between the product and the background, but without too aggressive colors;

• inBuild a clear visual hierarchy: first the eye should fall on the product, then on the main advantage, and only after that on the decorative elements.

Step 3. Video covers: is it worth generating a video for the card?

EIf a product category allows you to use video, be sure to take advantage of this opportunity. In 2026, Ozon is actively promoting video covers: short videos are automatically launched directly in the search results and significantly increase the chance that the user will open your card. According to various studies, the presence of video can increase CTR by an average of 25–40%.


 

EIf you are wondering which application can generate such a video, today this is no longer a problem. Modern services with AI They allow you to literally generate a video from one product photo or several images in just a few minutes. Many platforms that create infographics for marketplaces using a neural network already know how to make short videos without complex editing.

CThe most important thing is the first three seconds. It is at this moment that the buyer decides whether to detain attention. Therefore, immediately show the product in action: how a jacket is put on, a device is turned on, or an accessory is used. Long screensavers, logos and introductory animations only get in the way here.

NDon't forget that most users watch such videos without sound. All key advantages should be read visually: through large text blocks, clear actions, demonstration of functions and real scenarios of using the product.

XSeamless looped rollers work well. When a video smoothly transitions from the last frame to the first, the user's gaze lingers noticeably longer. Additionally, use the scale comparison technique: place a smartphone, hand, or other familiar object next to the product. This simple technique helps to immediately show the actual dimensions of the product and reduces the number of returns due to incorrect customer expectations.

Making a cover in a neural network for Aidentika marketplace cards

UReading through all the requirements for collecting information and laying out infographics, let's see how modern AI copes with these tasks. We will do this using the example of a new Aidentika a neural network that is quickly gaining popularity among sellers and marketplace designers.

GThe main idea of the service is very simple: you do not assemble a card manually in several programs, but upload a photo of the product, choose a concept and let the neural network take on most of the routine work. That is why Aidentika is of interest not only to experienced designers, but also to those who are just starting to work with neural networks.

Step 1. Upload a product photo and select a concept

EIf you read the previous chapter carefully and repeated it, then half the work is already done. You have a good initial shot: the product was shot in normal light, its size is clear, there are no unnecessary objects in the frame, and the composition immediately answers the buyer’s main question.

Tnow let's move on to Aidentika website, create a new project and upload a photo. Even a regular photo from a smartphone will work—it’s precisely for this scenario that the service was developed. 

PAfter downloading, the name and category of the product are generated automatically, but if the service makes a mistake, you can correct it manually. Then we select the “Card” mode, and the abstracts for the infographic are also generated automatically based on your original photo. If something is missing, you can add it by hand.
 

CThe service automatically rebuilds the environment around the product, preserving its shape and main details. Infographics for marketplaces are created automatically by a neural network: the service itself places advantages, badges and text elements so that the card looks neat and modern. In this case, you can get several design options at once and choose the most successful one. takes less than two minutes.

NAnd at this stage you should not try to immediately get the perfect result. It is better to first decide on the general presentation of the future cover for the cards, and only then move on to the details.

Step 2. Finalizing the card and creating a video

PAfter generation, it’s worth checking the card again according to the rules that we talked about in the previous chapter: 

• XIs the product easy to read in mobile search results? 

• NDoes the infographic cover up important details? 

• DIs the main advantage still noticeable?

EIf you want to change something, this is again done through text instructions. Essentially, you don't edit the image manually, but rather ask the AI ​​to make specific changes. This approach is especially convenient if you need to change a photo using AI in several options at once and quickly select the best one.

KWhen the static card is ready, you can move on to the next stage - generating a video. B Aidentika To do this, just open the Video section, select a ready-made image, describe the scenario in your own words without complex formalities (“the product rotates,” “the jacket is put on the model,” “cosmetics appears in a cloud of foam,” etc.) and start generation. 

UAfter a couple of minutes, the service creates a short video that can be used as a video cover for the marketplace or advertising on social networks.

KBy the way, many users are looking for where they can animate photos using AI or how to animate photos without downloading additional programs. B Aidentika this is already built into the workflow: after creating a card, you can immediately proceed to generating a video within the same project, without exporting images to third-party services.

What happens in the end

EIf you look at the whole principle of working with a neural network, it turns out to be much simpler than the classic process of preparing cards for marketplaces. Instead of several separate programs for processing photos, creating infographics and editing videos, you work in one interface. That's why Aidentika Product cards today are used not only by designers, but also by sellers themselves, for whom it is important to quickly get a professional result without a deep immersion in the design.

KOf course, a neural network does not replace the need to understand your audience and the principles of a good card. But by first gathering the right customer information, preparing a strong initial frame, and then entrusting the technical implementation to AI, you can reduce the time it takes to create a quality card from hours to minutes. This is exactly how many neural networks for new generation marketplaces work today.

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Make a cover for a card in Aidentika for free

After the test you will receive a personal promotional code for a 10% discount

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MWe have collected all the current requirements for covers and compiled ready-made checklists for you for different product categories. Save! 

*** And if you have products from a different category, then you can easily prepare the cover by analogy with those presented. 

Checklist for a cover in the “Cosmetics” category 

1. Analysis of search results and target audience

• OhSearch for key queries: “face cream”, “vitamin C serum”, “sulfate-free shampoo” and save 10-20 top competitor cards.

• OhNote which covers you want to open: a clean background, the angle of the bottle, the presence of a model, the amount of text, color schemes.

• BWrite down the main fears and expectations of the target audience: “will not clog pores”, “does not dry out the skin”, “without aggressive chemicals”, “suitable for sensitive skin”.

• Cstate one main promise of the cover: for example, “glowing skin without irritation,” “deep nutrition without stickiness.”

2. Technical requirements of the site

• Umake sure that the format and size of the photo correspond to the current ones Ozon/WB requirements (resolution, file weight, format, vertical/square).

• PMake sure that there is no prohibited content on the cover: contact information, prices, bright calls “CLICK/BUY”, other people’s logos.

• Plook at how the cover looks on a mobile phone: the text is readable, the bottle is not cut off, the color of the product and packaging is not distorted.

• URead the “safe zones”: do not put important text where it can be covered by system discount badges or cut off by auto-framing.

3. Basic frame (photo of cosmetics)

• CPlace the product on a clean neutral background (usually light) so that the bottle and label are as legible as possible.

• DPut the main emphasis on the product itself: a large bottle/jar, the label is turned frontally, the name and key designations are visible (SPF, skin type, active ingredients).

• Dadd visual context: product drops, cream/serum texture, minimal props (leaf, water, stones) in the brand style, but without cluttering the frame.

• Pshow scale: place the bottle next to your hand, palm, or other clear object so that the size is obvious.

• Clady behind the light: soft, without harsh glare, so that the glass/plastic does not “sparkle” so that the label cannot be read.

4. Text and infographics on the cover

• Ohborder the text with 1–3 short abstracts: “for sensitive skin”, “free of parabens and SLS”, “SPF 50 PA++++”, “97% natural composition”.

• Anduse a large, simple font that is easy to read on a smartphone; Avoid long phrases and small text.

• RPlace the main plate with the USP where it does not overlap the product itself: most often this is the top or bottom corner, but not the center of the bottle.

• Dadd one small icon/badge if it is a really strong advantage: “VEGAN”, “BIO”, “Made in Korea”, “Dermatologically tested”.

• NDon’t overload the cover: one bottle + one color plate with a key advantage + one small badge - the optimal set for cosmetics.

5. Current visual trends for cosmetics in 2026

• Ppremium minimalism: a lot of “air”, a clean background, neat shadows, without flashy colors and a lot of text - especially for the premium segment and dermocosmetics.

• Msoft color palette: pastel shades that are associated with care and softness (blue, beige, lavender, soft green), against the background of the marketplace interface help the cover to stand out.

• Ffocus on texture: close-up of the texture of a cream/mask, drops of serum, foam of shampoo - enhances the feeling of a “living” product, rather than abstract packaging.

• “Fnew shots: hands applying the product, a fragment of the face or hair (within the acceptable rules of the site), natural light - increase confidence in cosmetics.

• EConsistent line style: the same background, angles and processing for the entire series of products (for example, all facial care in the same aesthetic) enhances the brand feeling and recognition.

Checklist for creating a cover for items from the category “Children's clothing 0-3 years old”

DFor children's clothing 0–3 years old, the cover should immediately answer two questions: “Is it suitable for age/size?” and “How convenient and safe is it for the child.” Below is a checklist adapted for this category.

1. Analysis of search results and target audience

• OhOpen search results for the following requests: “onesuit for newborns”, “bodysuit for 0–3 months”, “suit for a 1 year old”, “slip for 2 years”, “autumn overalls for a child”.

• OhTake note of which cards you, as a mother/customer, really want to open: whether you can see how the item sits on the child, whether the thickness and softness of the fabric is clear, whether the clothes look “constrained.”

• BWrite down the main fears of parents: “it will sting”, “it will be hot/cold”, “difficult to put on”, “ill-thought-out fastener”, “not suitable for height/fullness”.

• Cstate one main promise of the cover:

  • "Koveralls that are comfortable to put on the baby"

  • "Slinden, in which the child is neither hot nor cold"

  • "Bone that does not put pressure on the stomach and legs"

2. Technical aspects of the site (taking into account the children's theme)

• UMake sure that the format and size of the photo meet the requirements of the site so that the picture does not blur and does not cut off important parts of the clothing.

• PMake sure that the shot is safe from the point of view of the rules: the child is dressed correctly, without unnecessary frankness, without dangerous poses and without controversial props.

• Plook at the cover on your mobile phone: is the suit/overalls completely visible, are the sleeves, pants, hood clear, are important details cut off.

• RPosition the text and dies so that they do not cover the baby and elements of clothing (clasps, cuffs, hood).

3. Basic frame (photo of children's clothing)

• Pfit the clothes on a child of the appropriate age: this helps parents understand fit and scale, not just style.

• DFor small children (0–6 months), shots where the child lies on his back/side, and the clothes are completely visible: fasteners, cuffs, collars, work well.

• DFor 1–3 years - standing or sitting, preferably in a simple position, where the length of the sleeves and legs is clear, how it sits on the stomach and shoulders.

• OhPay attention to comfort: the child’s position should be natural, without the feeling that the clothes are “squeezing” or limiting movement.

• Anduse a neutral, light background: a blanket, a sheet, a minimal nursery interior; Avoid visual noise and bright distracting elements.

• Ohshow the texture and thickness separately: a close-up of the cuff, the inside of the fabric, the collar - this answers the question “prickly/hot/thin?”

4. Text and infographics on the cover

• Ohput 1-3 key points that are most important for parents:

  • "100% cotton" / "natural fabric"

  • "msoft seams" / "no rough seams"

  • "yconvenient fastener for a diaper"

  • "pSuitable for newborn skin"

• Ushow age and height in a clear format: “0–3 months”, “74–80 cm”, “2–3 years” - this greatly reduces doubts when choosing a size.

• RPlace the text next to the child/clothing, but not on top of the body and not on important details (clasps, cuffs, collars).

• MYou can add a small badge: “for sensitive skin”, “for walks in the fall”, “easy to put on”, if this is really your key advantage.

• AndAvoid small text and information overload: parents often look quickly on their phones, they need to instantly read the 1-2 most important facts.

5. Visual approaches for children's clothing 0–3

• Ma soft palette and “comfort”: pastel colors, a calm background, a feeling of homely warmth - this works better than aggressive “acid” tones.

• Aemphasis on comfort: child's pose, free movements, absence of creases and strong tension of the fabric. The frame should show: “this is comfortable to lie/sit/crawl in.”

• Hclear demonstration of functionality:

  • tooveralls - how to fasten them, is there wind protection;

  • withlinden and bodysuit - fasteners for changing a diaper, cuffs on the legs;

  • toJackets and overalls - hood, insulation, inner layer.

• CSeries in one style: the entire line of children's clothing 0–3 in a similar aesthetic (background, treatment, angle) increases confidence and simplifies the choice for parents.

• Enaturalness: minimal props (toy, blanket), natural light, the child does not look “burdened” with decor - a feeling of safety and care.

Checklist for creating a cover in the “Electronics / Laptops, Tablets” category

CWe focus on making it clear in 1–2 seconds: what kind of device it is, who it is for, how it differs from its competitors.

1. Analysis of search results and target audience

• OhOpen the search results for the following queries: “laptop for work”, “gaming laptop”, “tablet for study”, “children’s tablet”, “tablet for drawing” and look at the top 10-20 cards.

• OhNote which covers you want to open: where you can immediately see the size of the screen, the type of device (office/gaming/for children/creative), whether there is a keyboard or stylus.

• BWrite down the expectations and fears of your target audience: “will it handle my tasks/games”, “is it too heavy”, “is it suitable for a child”, “is it convenient to watch videos/draw”.

• Cstate one main promise of the cover:

  • "Llightweight laptop for work and study"

  • "Anda powerful laptop with a powerful graphics card"

  • "Ptablet for children with a durable body"

  • "Pdrawing tablet with stylus"

2. Technical aspects of the site (for laptops/tablets)

• UMake sure that the photo is of sufficient resolution: the screen, keyboard, ports, frames, and case should be clearly legible.

• PMake sure that the format and proportions of the frame take into account autoframing (vertical/square) and nothing important is “cut off” at the edges.

• CLadies, so that there are no prohibited elements on the cover: contacts, prices, third-party logos (if these are not official brand products), aggressive slogans.

• Plook at how the cover looks on a mobile device: the device is recognized instantly, it is clear that this is a laptop or tablet, and not just a “black rectangle”.

3. Basic frame (photo of a laptop/tablet)

• Pleave the device in an open state: for a laptop - with a visible screen and part of the keyboard; for a tablet – frontally with the screen turned on.

• BSelect the 3/4 angle: this way you can see the screen, the thickness of the case, and part of the side (ports/buttons).

• AndAvoid “abstract” black fill on the screen: it is better to show a working scenario - a document, a table, a game, drawing, a children's interface (but without overloading with details).

• Pzoom in: laptop next to hands, keyboard, cup/notebook; tablet with a stylus or in your hands - so that you can understand how big it is.

• Clady behind reflections and glare: the screen should be readable, without strong glare, so as not to create the feeling of “cheap” glass.

• EUwhether the device is thin or light - show it from an angle: the case in profile, a laptop in your hands, a tablet in one hand.

4. Text and infographics on the cover

• Ohput 1-3 key points, as simple and understandable as possible:

  • DFor a laptop: “for work and study”, “gaming”, “up to 10 hours without charging”, “lightweight 1.2 kg”.

  • DFor tablet: “for children 6+”, “for drawing”, “suitable for movies and surfing”, “stylus support”.

• NDon’t try to fit all the specifics (processor, RAM, disk space) into one cover - it’s better to put it in infographics on additional frames.

• RPlace the USP plate so that it does not cover the screen and body: usually this is a corner of the frame or an area next to the device.

• Dadd a small badge if there is a strong difference: “IPS screen”, “120 Hz”, “metal body”, “parental controls”, “stylus included”.

• Anduse a large, simple font: the cover should be read from a phone in a split second.

5. Visual approaches for laptops and tablets

• Hclear background and a minimum of distracting objects: the main character is a device; props only for understanding the scale and scenario (table, hands, stylus).

• Prendering of a real scenario:

  • DFor work laptops – text, tables, video call.

  • DFor gaming – a fragment of the game, keyboard backlight.

  • DFor children's tablets - children's interface, cartoon icons.

  • DFor creative tablets – drawing, open graphics editor.

• Euniform line style: the background, angle and processing are the same for all models - this creates a feeling of the brand and a professional approach.

• Rrealistic color and contrast: do not “twist” the screen saturation so that there is no feeling of deception; let the picture look nice, but believable.

• Bvisual emphasis on the main advantage:

  • tthinness and lightness – body in profile;

  • andthunder power – dynamic scene on the screen;

  • dChild/family format – a child or family in the frame (subject to the rules of the site).