Fabula vs Aidentika: which neural network to choose for marketplaces

Aidentika - when you need a ready-made product card, and not just a pretty picture

EIf you look at the market for AI services for e-commerce, it becomes clear that most tools solve individual problems. One can remove the background, another can generate an image, and the third can write text. As a result, the designer or seller still opens five or six tabs, downloads images, transfers them between services, and only then assembles the finished card.

Aidentika I took a slightly different route. The idea here is not to teach a neural network to do one operation better than others. The main task of the service is to guide the user from an ordinary photograph of a product to a ready-made marketplace card with virtually no intermediate steps. This is why many people call the Aidentika neural network not an image generator, but a full-fledged AI conveyor for packaging goods.

RThe work starts as simply as possible. Upload a photo of the product, and then choose the appropriate design concept. This could be a classic studio shoot, an interior composition, an object scene, or an item on a model if you are selling clothes. 

Dlet's leave it out, we are selling the dress. We only have a photo of it hanging on a hanger. Upload this photo and do a photo shoot in the layout format on top and on the model: 

DThen we switch to the “Card” mode, where the service independently helps to assemble a selling visual: adds a background, forms a composition, offers infographics, tiles with advantages and text elements. We first upload our original photo there and get a full-fledged cool card:

TWe do the same thing in 40 seconds with the previous generated frames. As a result, we see how product cards can be created in a minute, and they can be used on Wildberries, Ozon or other marketplaces.

AndThis is what distinguishes the service from most universal AI tools. While a regular neural network can often only generate a picture, Aidentika understands the user’s final task. She doesn’t need to explain what a product card is, what elements should be on the first slide, or why infographics are needed. Everything is already built into the work scenarios.

OhA special plus is that the service is not limited to static images. In addition to generating cards, you can create advertising visuals, try on clothes and accessories on virtual models, take product photographs, and even generate AI videos to promote a product. In the same interface, next to the “Photo” and “Card” modes, there is a “Video” mode. Everything works exactly the same here: we upload a photo that we want to animate, and we get a model/thing in motion.
 

EIf previously, in order to generate an AI picture and then separately make a short video, you had to use several different services, here similar tasks are combined in one interface. This is especially convenient for sellers who simultaneously manage product cards, advertising and social networks.

For sellers The main value of the service is speed. Instead of first looking for a photographer, then sending materials to the designer, waiting for retouching and several rounds of approvals, you can get a basic selling visual in just a few minutes. If you need to test three or four different versions of the cover, it ceases to be an expensive experiment. Namely, constant tests today most often lead to an increase in CTR and sales.

For designers Aidentika interesting for a slightly different reason. It does not replace a specialist and does not try to compete with him. Rather, on the contrary, it takes away all the mechanical work that usually takes up most of the working day. Background, basic composition, standard infographics, preparation of several design options - all this can be obtained automatically, and the freed up time can be spent on really important things: searching for a strong idea, analyzing competitors, working with a corporate style and creating non-standard concepts. This is why many designers use the identity card generator as an accelerator of their work, and not as a replacement for their own skills.

> There is one more point that cannot be ignored. The service is aimed at users from Russia. There is no need to look for foreign bank cards, connect a VPN or deal with payments for foreign platforms. For many sellers, this turns out to be no less important an advantage than the capabilities of artificial intelligence themselves.

Kof course, like any specialized neural network for marketplace cards, Aidentika is not a magic button. If the original photograph is of very poor quality or the product requires complex artistic production, it will not be possible to completely abandon manual revision. But in most commercial scenarios, the service really allows you to significantly speed up the creation of cards for marketplaces using a neural network and get rid of the most tedious routine.

>>> Top 3 card functions that can be done in Aidentika in a minute
>>> Make your first turnkey card for free in Aidentika

Fabula AI - when it is more important to work with images flexibly

EIf Aidentika is built around the idea of a ready-made product card, then Fabula AI is betting on a slightly different scenario. Here the emphasis is shifted towards working with the image itself. Therefore, many perceive Fabula not only as a service for marketplaces, but also as an AI tool for preparing commercial photographs.

PAt its core, Fabula neural network helps to quickly turn an ordinary photograph of a product into a high-quality selling visual. After uploading the image, you can choose one of many photo shoot options, but you will have to manually adapt the description of the desired generation so that your product is in the frame. Since the chosen style of photo shoot already comes with ready-made items that contain an exact description of what is shown in the photo: 

PI ended up with this photo, although in the prom we asked to draw an open door through which a girl enters:

OhPlease note that the service interface is similar to Figma: the generated picture is placed in a frame and equipped with tools so that you can manually edit the image: change the background, erase excess, work with layers. 

NLet's create a card right away through the “Card” mode. Upload the original photo, select the card style from the template and begin manually describing the background and entering the product characteristics:

And this is the card we got:
 

CThe service has added text blocks, benefit icons and other elements that usually have to be created manually in graphic editors. But pay attention: the fur coat remained static as it was. The Fabula did not add movement to it, did not emphasize the texture and style. 

GThe main idea of the service is to shorten as much as possible the path from an ordinary photograph to a ready-made image for the marketplace. Therefore, Fabula for marketplaces is especially popular with those sellers who regularly have to create large product catalogs. Thanks to batch processing, you can quickly bring dozens or even hundreds of cards to a single style without much manual work. In addition, the service supports integration with popular accounting systems, which makes it a convenient tool for large-scale work with assortments.

EWhen it comes to image processing capabilities, Fabula AI is truly impressive. Many users come to the service to use Fabula to improve the quality of photos, replace the background, or quickly prepare several versions of one image. In this scenario, the neural network shows itself very confidently.

For sellers Fabula's main advantage is the ability to quickly test different visual hypotheses. Didn't like the background? You can replace it in a few seconds. Need to try a different composition? Please. Do you want to see how the product will look in a completely different environment? The service offers several options almost instantly. This allows you to quickly find successful solutions and not depend on lengthy stages of classical image processing.

Designers appreciate Fabula AI for assistance at the drafting stage. It quickly performs routine operations: clears the background, assembles a basic composition, adds standard elements and helps to obtain several design directions, which can then be further modified manually. That is why the plot of the AI ​​neural network is not perceived as a competitor to the designer. Rather, it is a convenient tool that speeds up work and frees up time for truly creative tasks.

> However, there is a feature that is worth remembering. Despite the large number of functions, Fabula still proves itself more strongly as a tool for working with images. If you need to quickly improve a photo, replace the background, prepare a commercial visual, or assemble the basis of a future card, the service does an excellent job. 

NBut if the task is to fully automate the process of packaging goods for the marketplace - from a photograph to a ready-made set of cards - here the work scenario is slightly different. This is why many people use Fabula in conjunction with other services that cover the remaining stages of card creation.

Comparison of Fabula AI and Aidentika: which neural network for marketplaces should you choose?

Nand at first glance it seems that Fabula AI and Aidentika - these are almost identical services. Both help create product cards, work with images, use artificial intelligence and promise to reduce the time for preparing a visual. But after several hours of work, it becomes clear: the philosophy of these instruments is completely different.

ETo explain it as simply as possible, Aidentika is a service that guides the user through a ready-made scenario for creating a product card. Fabula, on the contrary, is more reminiscent of a professional AI image tool that can be integrated into almost any workflow. Therefore, the answer to the question of which is better depends not on the number of functions, but on what problem you want to solve.

The most noticeable difference appears already at the beginning of work.

Aidentika tailored to a typical seller scenario: upload a photo of a product, choose a design concept, add infographics and get ready-made material that can be used almost immediately in a Wildberries or Ozon card. The service seems to take the user by the hand and guides him through the entire process of packaging the product.

Fabula AI perceived a little differently. This is a more flexible tool for working with images. It perfectly solves individual tasks within the card creation process: it helps to remove the background, improve the quality of a photograph, select a new composition, create a commercial visual, or quickly prepare several versions of an image. But it doesn’t always lead the user from the original photo to a completely finished set of cards out of the box.

AndThat’s why, if the task is to quickly make a product card from scratch, it’s more logical to look towards Aidentika. If you need to fine-tune the visual, replace the background, or get several image options, Fabula AI often turns out to be a more convenient solution.

What is more convenient for the seller?

DFor most marketplace sellers, the main value of any AI service is saving time. Nobody wants to wait weeks for a photographer, then a designer, and then several more rounds of approvals.

Aidentika looks like a very strong solution. The service offers a clear workflow focused specifically on e-commerce. There are ready-made scripts for product photos, infographics, AI clothing fittings, advertising images, and even the ability to generate AI videos to promote a product. In fact, the user receives several content formats in one place.

EIf the assortment consists of tens or hundreds of SKUs, this approach turns out to be especially convenient. There is no need to think about which service to use at the next stage - most of the tasks are already collected within one platform.

Fabula AI also feels great in e-commerce, but its role is slightly different. Most often, the service becomes an assistant when creating a visual. It allows you to quickly process images, prepare several design options, improve photos and speed up the designer’s work. AI also generates videos - this is its strong point. But the process of assembling the card is largely left to the user; it is necessary to manually add details and product features, while the Aidentika generates 80% of the information for the infographic itself. And for a photo shoot she doesn’t need any supplies at all.

PTherefore, for a seller who wants to issue product cards for Wildberries, Ozon or Yandex Market as quickly as possible, Aidentika looks like a more straightforward and understandable solution.

What is more convenient for a designer?

EIf you look at the situation through the eyes of a designer, the picture becomes a little more interesting.

Fabula AI is especially convenient when you need to quickly complete individual tasks: remove the background, improve an image, get a beautiful commercial photograph of a product, try different composition options, or prepare the basis for a future card. In this sense, the service is reminiscent of a good AI tool that helps get rid of the most routine operations. And there is much more creativity here - that’s a fact.

Aidentika, on the contrary, it works as an accelerator for packaging the entire product. It helps you quickly assemble card infographics, prepare several design options, select a subject scene, or do a full-fledged photo shoot without a photographer. Thanks to this, the designer can show the client several concepts almost immediately, and then calmly refine the selected option manually.

> In short, Fabula is about the flexibility of individual tools, and Aidentika is about a ready-made production process for e-commerce.

What to choose in the end

EIf you try to reduce the whole comparison to a few clear recommendations, you get a fairly simple picture.

Bchoose Aidentika, if:

• inDo you need a full cycle of creating product cards;

• inYou regularly work with Wildberries and Ozon;

• xquickly make cards for marketplaces using a neural network;

• nDo you plan to create not only images, but also infographics, AI fittings, promotional materials and videos;

• inSpeed, a clear interface and a minimum amount of manual work are important.

Fabula AI worth choosing if:

• inWe often have to work with images;

• nYou can quickly improve product photos;

• inFlexible visual processing is important;

• inDo you want to use AI as an additional tool within your workflow;

• hYou often experiment with different design options.

Aidentika is closer to the needs of the seller who wants to quickly receive a ready-made product card. Fabula is closer to a design toolkit when it comes to solving a specific image problem. Therefore, before choosing a service, you should honestly answer just one question: do you need a ready-made card creation pipeline or a powerful AI tool for working with visuals? After this, the solution becomes much more obvious.

Comparison table

FAQ

1. Which is better to choose: Fabula AI or Aidentika?

EIf your main task is to quickly create ready-made product cards for Wildberries and Ozon, then it will be more convenient Aidentika. If you often need to improve photographs, change the background, work with individual images and use AI as a designer’s assistant, you should pay attention to Fabula AI.

2. Are both services suitable for Wildberries and Ozon?

Da. Both Fabula AI and Aidentika are focused specifically on marketplaces and help create commercial visuals for Wildberries, Ozon, Yandex Market and other platforms.

3. Is it possible to completely abandon the designer?

Pno eye. Modern neural networks for product cards on marketplaces perfectly automate routine operations: photo processing, infographic generation, selection of backgrounds and card design. But developing a strong visual concept, corporate identity and quality control are still human tasks.

4. Which neural network is best suited for working with images?

EIf the main task is to improve a product photograph, replace the background, prepare several versions of the image, or work with the visual specifically, then Fabula AI looks like a more specialized tool.

5. Where can I do a product photo shoot using AI?

EIf you need a photo shoot without a photographer, generation of subject scenes, clothing fitting or advertising images, Aidentika offers more ready-made scripts for such tasks. This is especially convenient when you need to quickly prepare materials for the launch of a new product.

6. How much do Fabula AI and Aidentika cost? Is there free access?

OhBA services offer to get started without large investments, but they do it in different ways.

• Aidentika after registration, it provides 6 free tokens so that you can test the basic capabilities of the service. This is enough for one full turnkey card. Next, several tariffs are available with payment for generation packages - the user can choose the volume depending on his tasks. Minimum price 390 rubles. All tariffs can be found on the website Identities. 

• Fabula AI works through a system of internal balance (credits), which is spent on generating and processing images. New users also have access to free generations to get acquainted with the service, after which they can top up their balance and use credits as needed. Tariffs see here.

Before purchasing any tariff, you should evaluate your own amount of work. If you check out several items per month, basic packages are suitable. If the catalog contains tens or hundreds of SKUs, it is more profitable to immediately choose tariffs designed for mass generation of cards and regular work with neural networks. It is in such scenarios that working with neural networks brings maximum savings in time and budget.